Background

Before diving into the tools and assets compiled here to help guide the teams working to create new brand experiences for Haworth, take a moment to review these foundational elements of the brand.

Background

Before diving into the tools and assets compiled here to help guide the teams working to create new brand experiences for Haworth, take a moment to review these foundational elements of the brand.

Background

Before diving into the tools and assets compiled here to help guide the teams working to create new brand experiences for Haworth, take a moment to review these foundational elements of the brand.

Vision

Great spaces empower people to thrive and work their best.

Mission

We partner with customers, dealers, and influencers to create spaces that result in effective people and efficient real estate.

social media posts mockup
social media posts mockup

Value Proposition:

Organic Workspace

Your space supports the performance of your people, organization, and facility. Organic Workspace is Haworth’s process for space design developed from our global knowledge and design point of view. The result? An Organic Workspace created just for you.

Linkedin page screenshot
Linkedin page screenshot

Our Three Pillars

Entrepreneurial

As a values-driven company since 1948, we pursue a long-term horizon. Our entrepreneurial spirit, professional leadership, and passion for innovation give us the agility to make investments for the future to benefit our clients, members, and communities.

Entrepreneurial

As a values-driven company since 1948, we pursue a long-term horizon. Our entrepreneurial spirit, professional leadership, and passion for innovation give us the agility to make investments for the future to benefit our clients, members, and communities.

Entrepreneurial

As a values-driven company since 1948, we pursue a long-term horizon. Our entrepreneurial spirit, professional leadership, and passion for innovation give us the agility to make investments for the future to benefit our clients, members, and communities.

Design Forward

We partner with respected research institutions, leading architects, and renowned designers to uncover insights and evaluate the latest trends. We apply this collaborative knowledge and share ideas globally to deliver the best in performance and desire.

Design Forward

We partner with respected research institutions, leading architects, and renowned designers to uncover insights and evaluate the latest trends. We apply this collaborative knowledge and share ideas globally to deliver the best in performance and desire.

Design Forward

We partner with respected research institutions, leading architects, and renowned designers to uncover insights and evaluate the latest trends. We apply this collaborative knowledge and share ideas globally to deliver the best in performance and desire.

Multicultural

As a global, multicultural organization, we embrace the perspective that comes from a diversity of experiences. We design, source, and manufacture products in the markets where they are delivered.

Multicultural

As a global, multicultural organization, we embrace the perspective that comes from a diversity of experiences. We design, source, and manufacture products in the markets where they are delivered.

Multicultural

As a global, multicultural organization, we embrace the perspective that comes from a diversity of experiences. We design, source, and manufacture products in the markets where they are delivered.

a woman holding a tablet video still
a woman holding a tablet video still

Overview

At Haworth, we believe great spaces empower people to thrive and work their best.


As a leading global furniture maker, Haworth partners with customers, dealers, and influencers to create spaces that result in effective people and efficient real estate. We continue to look ahead as we have for the past 75+ years, while staying true to our values. Our customer-first approach comes from our entrepreneurial spirit, design-forward thinking, and global, multicultural perspectives.

With a heritage in the workplace, Haworth is the founding brand of the Haworth Group. The Haworth Group designs at the intersection of people and environments and includes the world’s greatest brands and iconic products.


Through our breadth of these culturally diverse brands, Haworth delivers variety and choice for the commercial work environment. With our knowledge gained across industries, we bring this craft and expertise to you. Haworth helps tailor your space, meet your goals, and enable your people to do their best work.

Haworth is the founding brand of Haworth Group.

Haworth is the founding brand of Haworth Group.

Haworth Group

In most applications, we lead with the Haworth brand and leverage the strengths of Haworth Group whenever relevant.


We provide space for the other brands within Haworth Group to celebrate their unique identity.

Haworth Group Brands

Commercial

Lifestyle

AIS

BuzziSpace

Cappellini

Cassina

Ceccotti Collezioni

Emeco

Ergotron

GAN

Haworth

Heller

Hushoffice

Interni

JANUS et Cie

Kvadrat

Luminaire

Luxury Living Group

Mater

Pablo Designs

Poltrona Frau

Poltrona Frau in Motion

Tayco

Tuohy

Zanotta

Key

Owned Brand

Curated Offering

North America Partner Brand

About Haworth Group

Haworth Group is the public-facing name of our parent company. It includes the complete list of Owned Brands listed here.

Commercial

Our Haworth brand is focused on serving customers in this segment by creating great spaces that empower people to thrive and work their best. While Haworth is our largest workplace performance brand within the Haworth Group, every brand that serves this segment, whether through dedicated focus or curated products, adds to the value we provide.

Lifestyle

This is the division within the Haworth Group that contains a distinctive and broad portfolio of brands that serve clients in the hospitality, residential, cultural and civic, and transportation segments

Brand Attributes

Across all communications, experiences, and interactions, these attributes guide how we express the Haworth brand in voice and visuals.

Creative Vision
Creative Vision
Confident Clarity
Confident Clarity
Knowledgeable Insight
Knowledgeable Insight
Purposeful Collaboration
Purposeful Collaboration
Inclusive Warmth
Inclusive Warmth
Responsive Agility
Responsive Agility