Logotype
Our logo is the primary frame of reference for our brand and the unifying element across all communications.
It is based on mid-century letter forms with a geometric cut. The result is confident and elegant, a nod to Haworth’s heritage with an eye to the future.
Trademarks
A registered trademark is generally used in conjunction with Haworth logo at least once within each application. For more direction, reference the Trademark Usage Guidelines.
Clear Space
X is defined as the area around a logotype that excludes other graphics and typography. Allow for at least double the height (X) clear space around all sides of the logotype.
The majority of applications require the standard logo size of 12 pt height (X).
Placement
Our standard placement for the logo is in the top left corner in both print and digital applications, acting as a visual anchor.
Minimum margins are determined by the height of the logotype. All margins should adhere to the (X) logic and apply appropriate usage (1X, 2X, 3X) depending on scale of the logotype.
Usage
Don’t change the logo. Use the Haworth logotype correctly and consistently to maintain design integrity.
Examples
Co-Branding
The Haworth logo is on the left or the top, with the partner logo on the right or bottom for Haworth-led experiences.
When permitted, neutralize the partner logo by using the same color in which the Haworth logo appears.
The shape and weight of the partner logo impacts the size at which it should appear. This keeps an equal visual balance between the two logos.
